Head of Marketing
BITES & BEYOND d.o.o. · Zagreb
Opis radnog mjesta
About the role
We are looking for a dynamic Head of Marketing to shape and execute the marketing strategy for Bites & Beyond’s restaurant concepts. You will own brand positioning, drive multi‑channel campaigns and work closely with senior management to turn ideas into measurable results.
Key responsibilities
- Develop and implement the overall marketing strategy for the Bites & Beyond brand and its hospitality concepts.
- Lead brand positioning, identity and communication across all touchpoints.
- Plan, execute and manage marketing campaigns, budgets and performance metrics.
- Integrate social media, content, digital, PR, influencer and offline activities into a cohesive narrative.
- Create campaigns for new products, promotions, events and new location openings.
- Lead and mentor the marketing team while coordinating agencies and external partners.
- Monitor market trends, competition and guest behavior, and translate insights into growth projects.
- Collaborate closely with the executive board and operational teams.
Required profile
- Proven experience in marketing with independent brand and campaign ownership.
- Strategic thinker who is equally comfortable with hands‑on execution.
- Understanding of brand building, digital, content, social media and performance marketing.
- Ability to link marketing activities to sales results and business outcomes.
- Experience managing marketing budgets and multiple simultaneous projects.
- Strong coordination skills with internal teams, agencies and partners.
- Proactive, idea‑driven and accountable.
Required skills
- Brand building
- Digital marketing
- Content creation
- Social media management
- Performance marketing
What we offer
- Key role in developing the Bites & Beyond brand and restaurant concepts.
- High autonomy with real impact on the company’s marketing direction.
- Direct collaboration with senior management.
- Opportunity to build a marketing team, processes and ways of working.
- Space to turn personal ideas into concrete projects.
- Professional growth alongside the company in a fast‑moving, entrepreneurial environment.
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