Retail & Digital Transformation Senior Associate

About the role

PwC is expanding its Retail, Consumer & Digital Consulting practice across Southeast Europe. As a Senior Associate you will work directly with clients to address commercial, operational and digital transformation challenges in the retail and consumer sectors.

Key responsibilities

• Support projects covering commercial strategy, AI, customer experience, e‑commerce, omnichannel, supply‑chain and operating‑model transformation.
• Own defined workstreams from hypothesis development through to client‑ready recommendations and implementation planning.
• Conduct market, customer, performance and digital‑maturity analyses.
• Develop business cases, financial models, roadmaps, KPI frameworks and executive presentations.
• Facilitate workshops with business and technology stakeholders and identify digital, data and AI opportunities.
• Contribute to proposals, client presentations, market research and practice‑development materials.

Required profile

• 3–6 years of experience in consulting, strategy, commercial excellence, transformation, e‑commerce, retail operations or FMCG analytics.
• Strong exposure to retail, consumer goods, FMCG or related sectors.
• Excellent analytical and structured problem‑solving abilities.
• Proven ability to turn analysis into practical recommendations and manage workstreams independently.
• Professional fluency in English; Croatian or another SEE language is a plus.
• Willingness to travel across Southeast Europe as needed.

Required skills

What we offer

• Opportunity to work in a fast‑growing consulting practice with leading industry experts.
• Exposure to cutting‑edge digital, AI and data transformation projects.
• Flexible work location across the SEE region.