Insights & Outreach Specialist, Strategic Analytics & Insights

About the role

NielsenIQ is looking for a curious, proactive and organised Insights & Outreach Specialist to support its Strategic Analytics & Insights sales teams across Western Europe. The role combines insight development, client-facing content, targeted outreach and sales enablement to create relevant client conversations and support commercial growth. You will work with Sales, Marketing, Customer Success and regional and global teams. This is not a design role.

Key responsibilities

• Research and develop insight-led stories using NIQ data, internal materials and trusted external sources.
• Create and adapt client-facing and seller-ready content, including presentations, one-pagers, case studies and outreach messaging.
• Support targeted email campaigns, account-based outreach, lead management and sales enablement.
• Help coordinate client events and webinars with sales teams and subject-matter experts.
• Maintain up-to-date sales content and identify topics, content gaps and opportunities for reuse.
• Collaborate across teams and contribute to more efficient processes and ways of working.

Required profile

• Bachelor's degree in business, marketing, market research, economics, analytics or a related field.
• Approximately 3-4 years of relevant experience in insights, market research, analytics, B2B marketing, outreach, sales enablement or project coordination.
• Strong analytical and storytelling skills, excellent written and verbal English, high attention to detail and strong organisation and time management.
• Ability to manage multiple priorities and work with stakeholders across teams and markets.

Required skills

• Microsoft PowerPoint, Excel, Word and Outlook
• Nice to have: CRM, marketing automation or Microsoft Dynamics; Power BI, generative AI tools or NielsenIQ data and solutions; experience with outreach campaigns, events or webinars

What we offer

• International and multicultural working environment, hybrid working possibilities and learning from experienced colleagues.
• Benefits in line with local company policy: seniority and vacation allowance, Easter and Christmas bonuses, annual medical check, transportation allowance and volunteer time off.
• Additional benefits: flexible working, LinkedIn Learning, Employee Assistance Program (EAP).