Graphic Design & Marketing Specialist

About the role

The Graphic Design & Marketing Specialist will support the Sales and Marketing department by creating and managing visual and communication assets that drive brand awareness and guest engagement.

Key responsibilities

• Prepare, implement and monitor marketing activities, campaigns, content and communication materials according to the marketing plan.
• Participate in planning and execution of digital campaigns, social‑media ads, newsletters, SEO/SEM initiatives and web content.
• Update and coordinate website pages, landing pages, special offers, posts, ads, brochures and other marketing collateral.
• Produce briefs, copy, visuals, presentations and posts in collaboration with the marketing manager and external partners.
• Track campaign performance, web traffic, CRM activities and marketing spend; prepare reports and optimisation recommendations.
• Support CRM tasks, audience segmentation, newsletter creation and personalised guest communication.
• Assist in organising photo and video shoots and develop creative concepts, slogans and promotional activities.
• Ensure consistency of visual identity, tone of communication and overall quality of marketing materials.
• Perform additional duties aligned with the role’s expertise as directed by the supervisor.

Required profile

• Practical experience in graphic design, especially advanced use of Canva and familiarity with Adobe Illustrator or similar tools.
• Basic understanding of digital marketing and advertising, including social media, Meta and Google Ads, with a willingness to deepen knowledge.
• Awareness of current trends in marketing and the hospitality industry.
• Highly organised, autonomous and able to manage multiple projects simultaneously.
• Strong communication skills and ability to collaborate with internal teams and external partners.
• Portfolio or examples of previous work.
• Proactive attitude and enthusiasm, valuing both mindset and technical competence.

Required skills

• Canva (advanced)
• Adobe Illustrator (or comparable vector design software)
• Meta Ads platform
• Google Ads platform
• SEO techniques
• SEM techniques
• CRM tools

What we offer

• Competitive benefits package including a Christmas bonus, a gift for children up to 15 years, performance rewards and meal allowance.
• Opportunities for professional development and career progression within the organization.
• A dynamic, challenging work environment that recognises and rewards success.
• Continuous education and clear pathways for personal and professional growth.
• A supportive atmosphere that values initiative, responsibility and teamwork.