Voditelj veleprodaje – B2B prodaja i razvoj poslovanja

About the role

The Wholesale Manager will lead the B2B sales function, shaping strategy, building a high‑performing team and driving growth across existing and new customers. This senior position reports directly to the Management Board and has full responsibility for sales results, margins and profitability.

Key responsibilities

• Analyse current wholesale operations, set priorities and define ways of working.
• Form, develop and lead an effective sales team.
• Define sales targets and ensure their achievement.
• Actively grow existing customers and increase partnership value.
• Identify, contact and negotiate with new B2B customers.
• Develop new sales channels, customer segments and market opportunities.
• Improve key‑account approach and systematically manage sales opportunities.
• Organise field sales and personally participate in critical negotiations.
• Increase productivity and efficiency of sales activities.
• Monitor sales results, margins, inventory, collections and customer profitability.
• Collaborate with procurement and marketing to create competitive offers.
• Enhance sales processes, reporting and data utilisation.
• Participate in organisational and logistical changes related to wholesale.
• Regularly report to the Management Board on results, risks, opportunities and proposed actions.

Required profile

• Proven experience in leading B2B sales and delivering results.
• Experience in building or managing a sales team.
• Strong customer, revenue, margin and profitability orientation.
• Ability to translate strategy and market opportunities into concrete sales plans.
• Proactive approach to acquiring new customers and opening channels.
• Analytical mindset with decision‑making based on sales and financial indicators.
• Independent, decisive and ready to take responsibility.
• Comfortable working in a dynamic environment, establishing order, priorities and clear processes.
• Willingness for field work and direct involvement in sales.

Required skills

• Active knowledge of English.
• Proficiency with MS Office tools.
• Category B driving licence.

What we offer

• Key managerial position with direct impact on business development.
• Clear mandate to improve organisation, team and sales approach.
• Opportunity to build the wholesale function and explore new market opportunities.
• Support from the Management Board for agreed changes.
• Broad product range, existing customer base and strong market recognition.
• Autonomy, initiative and space to implement ideas.