Retail, Consumer & Digital Transformation Manager

About the role

Join PwC’s Retail, Consumer & Digital Consulting practice in Southeast Europe as a Manager. You will work with leading retail and consumer brands on end‑to‑end business transformation, covering strategy, commercial, operational and digital initiatives.

Key responsibilities

• Lead client engagements across commercial strategy, digital and AI, customer experience, e‑commerce, omnichannel, pricing, promotions, assortment, supply chain and operating‑model transformation.
• Shape engagements from opportunity identification and diagnosis through roadmap development, implementation, change adoption and benefits realisation.
• Develop proposals, business cases, statements of work and senior‑client presentations.
• Facilitate workshops and senior stakeholder discussions, translating complex challenges into clear recommendations and action plans.
• Identify and prioritise digital, data and AI opportunities based on business value, feasibility and readiness.
• Manage project teams, workstreams, delivery quality, risks, timelines and client expectations.
• Build trusted client relationships, uncover follow‑on opportunities and contribute to account growth.
• Coach junior colleagues and create reusable practice assets, tools and methodologies.

Required profile

• 5–8+ years of experience in management consulting, strategy, commercial excellence, transformation or a comparable corporate transformation role.
• Strong background in retail, consumer goods, FMCG, e‑commerce or related sectors.
• Deep understanding of commercial and operational levers such as pricing, promotions, assortment, category management, customer experience, channel strategy, supply chain and store operations.
• Proven track record of leading complex transformation initiatives from diagnosis through implementation.
• Ability to build business cases and link initiatives to measurable revenue, margin, cost or operational outcomes.
• Experience with transformation governance, KPI frameworks, operating‑model change and stakeholder adoption.
• Excellent communication skills in English; knowledge of Croatian or another SEE language is a plus.
• Willingness to travel across Southeast Europe as required.

Required skills

• Digital transformation methodologies
• AI and data‑driven opportunity assessment
• Commercial strategy development
• Project and change management