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Brand Manager – Consumer Goods

Franck d.d. · Zagreb

Mid hr
MS Office SAP

Opis radnog mjesta

About the role

We are looking for a proactive Brand Manager to drive the growth and market position of our long‑standing consumer‑goods brands. You will work closely with cross‑functional teams to shape brand strategy, launch innovative products and deliver impactful marketing campaigns.

Key responsibilities

  • Actively develop and implement brand strategy and annual business plans for long‑term growth.
  • Monitor market trends, consumer needs and competitor activity, proposing initiatives for brand development.
  • Manage the marketing budget, track ROI and optimise spend.
  • Plan and coordinate marketing actions together with sales to achieve business targets.
  • Oversee the product portfolio, identify innovation opportunities and assess market performance.
  • Design and launch integrated communication campaigns with creative, media and digital partners.
  • Evaluate marketing effectiveness and suggest new approaches to increase brand value.

Required profile

  • Completed undergraduate or graduate studies in economics, marketing or a related field.
  • Minimum 3 years of brand‑management or marketing experience in the FMCG sector, preferably food & beverage.
  • Strong analytical, proactive and creative mindset with proven project‑management abilities.
  • Excellent communication and presentation skills; comfortable working in teams and with multiple stakeholders.
  • Fluent spoken and written English.
  • Valid B‑category driver’s licence is a plus.

Required skills

  • Advanced proficiency in MS Office.
  • Working knowledge of SAP (preferred).

What we offer

  • Permanent contract with a structured onboarding plan.
  • Competitive remuneration and transport/meal allowances.
  • Flexible working hours, hybrid work model and possibility to work from home.
  • Warm meal in the Franck restaurant, fruit day, holiday bonuses, gifts for children, parking, MultiSport card and annual private‑clinic health check.
  • Opportunities for career growth and continuous learning through training programs.
  • Dynamic and professional team environment.

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Franck d.d.

Zagreb